2024 Ford Bronco Raptor: Introducing the Black Appearance Package

Looking down at a 2024 Bronco Raptor with the new Black Appearance Package on a picturesque off-road trail.

Ford has unveiled an exciting new addition to its Bronco Raptor series, the 2024 Black Appearance Package, combining sophisticated design with rugged functionality. This package was revealed under the intriguing circumstances of a total solar eclipse at the Bronco Off-Roadeo in Texas, setting a dramatic scene for its introduction. 

Sinister Styling and Bold Features

The 2024 Bronco Raptor Black Appearance Package offers a design that’s as functional as it is visually appealing. It features a striking Shadow Black painted roof, along with matching mirror caps, a painted roll bar, and fender flares, all in the same dark hue. This cohesive look creates a striking contrast with the Bronco Raptor’s diverse paint catalog, making it stand out in any environment. 

Adding to the rugged aesthetic are the Matte Black steel bumper, skid plate, and tow hooks. These elements not only enhance the vehicle’s sinister appearance but also underscore its durability and readiness to tackle any terrain. 

A 2024 Bronco Raptor with the new Black Appearance Package on a beautiful off-road trail.

Nod to Heritage and Customer Influence

The design of the Black Appearance Package also nods to the Bronco’s rich history. The Shadow Black painted roll bar echoes the contrasting roll bars seen on the sixth-generation concept Bronco SUVs, providing a touch of nostalgia. Furthermore, the choice to include a painted skid plate responds directly to the feedback from current Bronco Raptor owners who have taken to customizing this part themselves. 

Exclusive First Look and Availability

Ford chose a uniquely fitting moment to showcase the new Black Appearance Package—during the total solar eclipse on April 8, 2024. This event, exclusive to current Bronco owners, highlighted the package’s dramatic flair and its alignment with the adventurous spirit of Bronco enthusiasts. 

Starting at an MSRP of $4,995, the Black Appearance Package will be available for order at the end of April 2024. It includes unique Raptor body-side and hood decals, adding an extra layer of distinctiveness to this already impressive vehicle. 

Front end of a 2024 Bronco Raptor with the new Black Appearance Package.

The 2024 Bronco Raptor Black Appearance Package is more than just a vehicle upgrade—it’s a statement. According to Bronco Brand Manager Jason Hyde, “The Black Appearance gives [customers] a look that stands out on any trail and under any sky, even a total solar eclipse.” This package promises to blend high-performance off-road capabilities with a standout aesthetic, appealing to both new buyers and longtime Ford enthusiasts. 

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